DOOH Trends
Changing Customer Preferences
Indian consumers are increasingly becoming tech-savvy and digitally connected, which has led to a rise in the demand for digital out- of-home advertising
Increasing use of smartphones and other digital devices has led to a shift in customer preferences towards DOOH, which offers dynamic and interactive content
Emerging Trends in the Market
Programmatic advertising allows advertisers to automate the buying and selling of ad space, enabling them to target specific audiences and optimize their ad campaigns in real-time.
Integration of DOOH with other digital channels, such as mobile and social media allows advertisers to create seamless and integrated campaigns that can reach consumers across multiple touchpoints
Local Special Circumstances
India’s rapid urbanization and growing middle class population are key factors driving the growth of the digital out-of-home advertising
DOOH offers a cost-effective and scalable solution to reach consumers in urban areas, where traditional media channels may be less effective.
Underlying Macroeconomic Factors
As the economy continues to expand and more people enter the middle class, advertisers are looking for ways to tap into this growing consumer base. DOOH provides a unique opportunity to reach consumers in a targeted and impactful way.
With more people accessing digital content on their mobile devices, advertisers are leveraging this trend to deliver personalized and location-based advertising messages to consumers in real-time.
Digital Marketing & Media Management
Display Ads
Video Ads
Native Ads
Rich Media
Social Media Management
Connected TV
Influencer Marketing
Content Management Solutions