In today’s competitive market, brands need more than just visibility—they need to be seen at the right place, at the right time, by the right audience. Traditional advertising methods, such as static billboards, posters, and even digital ads on mobile and desktop, often fail to create a lasting impact. Consumers are bombarded with thousands of marketing messages daily, making it increasingly difficult for brands to capture attention and influence purchase decisions.
This is where in-store Digital Out-of-Home (DOOH) advertising steps in as a game-changer. By strategically placing dynamic digital ads inside retail environments, brands can reach shoppers at the moment they are making purchasing decisions. These screens are unmissable, engaging, and drive real-time action, making them one of the most effective marketing tools available today.
While DOOH advertising benefits businesses across various industries, some sectors experience a significantly higher return on investment than others. This article explores eight industries that can maximize their impact through in-store DOOH advertising.
1. Fast-Moving Consumer Goods (FMCG)
The FMCG industry is built on volume sales, quick turnover, and impulse purchases. Consumers often make last-minute decisions when selecting products such as snacks, beverages, packaged foods, and household essentials.
Studies show that nearly 70 percent of purchase decisions in the FMCG category happen in-store. This means brands that leverage DOOH advertising can significantly influence these decisions. Digital signage placed at strategic locations like aisles, checkout counters, and promotional sections can highlight discounts, showcase new product launches, and create urgency with limited-time offers.
Additionally, research indicates that FMCG brands using in-store digital advertising experience an uplift in impulse purchases by up to 20 percent. The ability to deliver targeted, visually engaging content in a retail setting gives FMCG brands an edge over competitors relying solely on traditional marketing.
2. Fashion and Apparel
Why is DOOH advertising a perfect fit for fashion retailers? Here’s why:
- Captivating Visuals Drive Engagement – Fashion is highly visual, and digital signage can showcase new collections, influencer collaborations, and style inspirations in real-time.
- In-Store Ads Influence Buying Decisions – Shoppers often look for guidance while purchasing apparel. DOOH screens near fitting rooms, entrance areas, and checkout counters can suggest outfit combinations and accessories.
- Flexibility for Seasonal Promotions – Brands can update their ads instantly to reflect festive discounts, clearance sales, and new arrivals, ensuring that promotions stay fresh.
- Increases Foot Traffic & Dwell Time – Studies show that digital signage in fashion retail can increase engagement by 33%, leading to longer in-store visits and more purchases.
3. Electronics and Gadgets
Electronics shoppers are highly research-driven, often comparing specifications, reading reviews, and looking for the best deals before making a purchase. In-store DOOH advertising can simplify this process by providing clear, engaging content that highlights key product features, competitive advantages, and special promotions.
For example, a digital screen near a smartphone display can showcase a comparison between two models, helping customers make a more informed choice. Similarly, a screen promoting limited-time discounts on headphones or smartwatches can create urgency, driving impulse purchases.
Research suggests that in-store digital signage for electronics increases sales by 15 to 20 percent. Given the competitive nature of the electronics market, having an edge through targeted, high-visibility advertising can significantly impact a brand’s success.
4. Personal Care and Beauty
Why is in-store DOOH a perfect fit for beauty and personal care brands?
- Engages Shoppers at the Perfect Moment – Placing digital screens near cosmetics aisles and beauty countersallows brands to grab attention when customers are browsing.
- Showcases Product Tutorials & Demos – Video ads showing before-and-after effects, makeup tutorials, or skincare routines can influence buying decisions instantly.
- Boosts Trust Through Influencer Endorsements – Featuring beauty influencers and skincare experts on digital screens builds credibility and increases sales.
- Encourages Impulse Purchases – A Nielsen study found that 72% of shoppers make unplanned personal care purchases when exposed to in-store DOOH ads, proving its effectiveness in driving engagement.
5. Health and Wellness
Health and wellness products, including vitamins, supplements, fitness gear, and organic foods, rely on consumer education and trust. Customers in this category want to make informed decisions about their health, and DOOH advertising provides the perfect platform to deliver relevant, real-time information.
Digital screens can be used to showcase the benefits of a particular supplement, highlight expert testimonials, or compare different wellness products. For instance, a pharmacy could use a digital screen to educate customers about immunity-boosting products during flu season, influencing more informed and timely purchases.
Research indicates that 63 percent of health-conscious consumers are influenced by in-store digital ads when selecting wellness products. Providing valuable, science-backed content can help brands position themselves as trusted experts in the health and wellness space.
6. Automotive and Accessories
How can in-store DOOH advertising help automotive brands? Here’s how:
- Educates Shoppers on Product Benefits – Digital screens can demonstrate the difference between synthetic and conventional motor oil, showcase how to install a car accessory, or highlight safety features of a new product.
- Drives Sales Through Limited-Time Offers – Auto retailers can display real-time price drops, exclusive discounts, and seasonal promotions to boost conversion rates.
- Encourages Cross-Selling & Bundling – A DOOH ad can suggest related accessories to shoppers, such as recommending wiper blades with windshield cleaners.
- Boosts Customer Engagement – Studies show that digital signage in automotive retail locations can increase engagement by up to 45 percent, making it a powerful tool for brands in this space.
7. Home and Kitchen Essentials
Shoppers looking for cookware, appliances, or home decor items often rely on product demonstrations and visual appeal before making a purchase. DOOH advertising allows brands to showcase product functionality, highlight key features, and promote special discounts.
A store selling kitchen appliances, for example, could use a digital screen to display a video of a new air fryer in action, increasing customer confidence in the product. A report found that 80 percent of in-store shoppers prefer seeing video demonstrations before purchasing home and kitchen products. This makes DOOH advertising an essential tool for increasing conversions in this industry.
If you want your brand to be seen where it matters most, in-store advertising is the way forward.
8. Financial Services and Insurance
Even though financial services don’t rely on traditional retail sales, DOOH advertising plays a crucial role in increasing brand awareness and educating consumers. Banks, insurance providers, and investment firms can use in-store digital signage at retail banking locations, malls, or public transport hubs to promote new offers, explain services, and encourage inquiries.
A study shows that DOOH ads for financial services increase engagement rates by 42 percent compared to static signage. Whether it’s showcasing mortgage offers, insurance benefits, or investment opportunities, digital signage helps financial institutions connect with potential customers in an engaging way.
Why In-Store DOOH Advertising is Essential for These Industries
In-store DOOH advertising is more than just a branding tool—it’s a performance-driven marketing strategy that enhances customer engagement, boosts sales, and builds brand credibility. Businesses across FMCG, fashion, electronics, personal care, health, automotive, home essentials, and financial services can benefit greatly from strategically placed digital ads inside retail environments like Reliance Smart Bazaar.
With the ability to display dynamic, targeted content in high-traffic locations, DOOH advertising ensures that brands are not just seen, but remembered.
Why Choose Smartags?
In-store DOOH advertising is transforming how brands connect with shoppers at the point of purchase, but not all solutions deliver the same impact. Smartags stands out by offering strategically placed digital screens inside Reliance Smart Bazaar, ensuring your brand reaches thousands of daily shoppers exactly when they’re making buying decisions. With real-time, dynamic content updates, businesses can tailor their messaging for promotions, time slots, or seasonal campaigns—something traditional advertising simply can’t match.
Studies show that in-store DOOH can increase sales by up to 25% for industries like FMCG, personal care, and packaged foods. Smartags not only provides high-visibility ad placements but also offers seamless campaign management, making it easy for brands to launch, optimize, and track their advertising efforts. Whether you’re targeting a single store or scaling across multiple locations, Smartags delivers the reach, flexibility, and results businesses need to stand out in the competitive retail landscape.
Ready to amplify your brand’s visibility and drive sales with in-store DOOH? Let’s make it happen: https://smartags.in/contact-us/
