In-Store Digital Screens
Advertise on in-store digital screens in Reliance Smart Bazaar stores to bring your brand message closer to shoppers.
Request a media plan
RETAIL MEDIA ADVERTISING
Retail Media Advertising in India
Retail media advertising places your brand inside or around the store, where shoppers make buying decisions. Smartags runs a retail media network across 330+ Reliance Smart Bazaar stores and in-store digital screens in India. This helps FMCG, food and personal care brands reach shoppers at the point of purchase.
Retail advertising opportunities across India
Retail Media Advertising
Reach shoppers at the point of purchase
THE POWER OF IN-STORE VISIBILITY
What Is Retail Media Advertising?
Retail media is advertising shown in retail environments, such as in-store digital screens, shelf-area displays and store entrances. Because shoppers see the ad close to the moment they buy, it can influence what goes into the basket.
Smartags offers retail media in physical stores, alongside DOOH, outdoor and transit media, so one team can plan your full campaign.
Explore retail media opportunitiesReach Shoppers at the Point of Purchase
Connect with customers in retail environments through advertising opportunities designed around the shopping journey.
Reach shoppers inside retail stores
Support brand awareness and product launches
Combine retail media with outdoor advertising
OUR MEDIA OPPORTUNITIES
Retail Media Formats at Smartags
Explore retail media opportunities to connect your brand with shoppers at the point of purchase.
Store-Cluster Packages
Explore campaign packages organised around selected store clusters, cities or regions, subject to available inventory.
Discuss locationsProduct Launch Campaigns
Promote new products and offers with retail media campaigns designed around your brand objectives and target shoppers.
Plan your campaignSeasonal and Festive Campaigns
Plan retail media campaigns around seasonal promotions, festive periods and important shopping occasions.
Get a media plan
SMARTAGS
Visibility Along the Shopper Journey
Retail media planning with your brand objectives at the centre.
WHY BRANDS CHOOSE RETAIL MEDIA
Connect With Shoppers at the Point of Purchase
Retail media helps brands reach shoppers in retail environments and supports campaigns focused on awareness, product launches and purchase consideration.
Reach Shoppers at the Point of Purchase
Place your brand message closer to shoppers while they browse and make purchasing decisions.
Support Product Launches
Build awareness for new products, promotions and brand campaigns in retail environments.
Combine Retail and Outdoor Media
Explore integrated campaigns combining retail media with digital billboards and outdoor advertising.
Campaign Delivery Reporting
Ask our team about campaign delivery reports and the reporting available for your selected media.
WHO CAN BENEFIT?
Who Is Retail Media For?
Retail media can be relevant for FMCG, personal care, packaged food, home care and retail brands looking to connect with shoppers in store.
Smartags has worked with brands including Tresemme, Vim, Lux, Knorr, Vaseline, Kellogg's and Yoga Bar.
Discuss your brand campaignRetail Media for Consumer Brands
Explore retail advertising options for your category, target shoppers, campaign objectives and preferred locations.
FMCG and packaged food
Personal care and home care
Retail and consumer brands
HOW TO GET STARTED
How a Retail Media Campaign Works
A straightforward starting point for planning your next retail media campaign.
01
Share Your Objective
Tell us about your campaign objective, target cities and monthly budget.
02
Receive a Media Plan
Review a proposed plan with suitable store clusters and screen packages.
03
Approve Your Creatives
Finalise your advertising creatives and confirm the campaign requirements.
04
Launch and Track
Launch according to the agreed schedule and review the reporting available for your campaign.
YOUR QUESTIONS ANSWERED
Retail Media Advertising FAQs
Learn more about retail media advertising and planning a campaign with Smartags.
Retail media advertising places your brand message
inside or around a retail environment, such as
in-store screens at a supermarket. It reaches
shoppers close to the moment they buy.
Smartags operates the retail media network across
Reliance Smart Bazaar stores. Share your objective,
cities and budget through the contact page, and the
team will recommend store clusters and screen packages.
Retail media is advertising inside stores or retail
platforms. DOOH is advertising on digital screens
in public places, such as stations, roads and malls.
Retail media can also use digital out-of-home screens
placed in stores.
Cost depends on the number of stores, cities, screens
and campaign duration. Smartags campaigns start in
the ₹1 lakh per month range. Contact our team for
a campaign-specific quote.
You can request a plan for a single city, a cluster
of stores or a pan-India campaign. Options depend
on available inventory and your campaign requirements.
Ask Smartags about the reporting available for your
campaign, including campaign delivery and any
supported impression or engagement metrics.
YOUR NEXT CAMPAIGN STARTS HERE
Get My Free Retail Media Plan
Ready to Reach Shoppers at the Point of Purchase?
Get a custom retail media plan based on your campaign objectives, preferred locations and budget.